Catalog freshpaint

Category Ecommerce
Year 2020
Design by Namelesspace
Website catalog.freshpaint.co.il

The company

Freshpaint Fair, established in 2008, is an annual art event in Tel Aviv that connects art enthusiasts with the creative community, enabling the public to incorporate art and design into their homes while supporting local artists. Attracting over 40,000 visitors each year, the fair collaborates with leading art institutions both locally and internationally.

Recently, Freshpaint has expanded into the Freshpaint Group, operating year-round to promote Israeli art and culture.

Through partnerships with Tolman’s Dot exhibition spaces and Tolman’s House, the group showcases and sells original Israeli art, demonstrating the synergy between art and design, and providing artists with sustainable income opportunities.

The solution

Our collaboration with Freshpaint Group involved a comprehensive enhancement of their digital platform to better serve the Israeli art community. Key developments include:

Elementor Builder Integration: Utilized Elementor to design and manage dynamic, responsive web pages, ensuring an intuitive user experience.
Custom Elementor Widgets: Developed bespoke widgets tailored to Freshpaint’s specific requirements, enhancing functionality and user engagement.
Artist Content Galleries: Implemented custom galleries to showcase artists’ works effectively, providing visitors with an immersive visual experience.
Custom Post Types and Taxonomies: Established specialized post types and taxonomies to organize and display diverse art pieces systematically.
Pre-Sold Item Reservation System: Created custom functions allowing users to reserve pre-sold artworks, streamlining the purchasing process.
WooCommerce Integration: Implemented WooCommerce to facilitate seamless online transactions, enabling the sale of artworks directly through the website.
Multilingual Support: Integrated WPML to offer content in multiple languages, catering to a broader audience.