Freshpaint

Freshpaint Fair, established in 2008, is an annual art event in Tel Aviv that connects art enthusiasts with the creative community, enabling the public to incorporate art and design into their homes while supporting local artists. Attracting over 40,000 visitors each year, the fair collaborates with leading art institutions both locally and internationally.

Recently, Freshpaint has expanded into the Freshpaint Group, operating year-round to promote Israeli art and culture.

Through partnerships with Tolman’s Dot exhibition spaces and Tolman’s House, the group showcases and sells original Israeli art, demonstrating the synergy between art and design, and providing artists with sustainable income opportunities.

Our collaboration with Freshpaint Group involved a comprehensive enhancement of their digital platform to better serve the Israeli art community. Key developments include:

• Elementor Builder Integration: Utilized Elementor to design and manage dynamic, responsive web pages, ensuring an intuitive user experience.
• New Custom Widgets Development: Developed bespoke widgets tailored to Freshpaint’s specific requirements, enhancing functionality and user engagement.
• Custom Sliders and Galleries: Implemented custom sliders and galleries to showcase artists’ works effectively, providing visitors with an immersive visual experience.
• Multilingual Support: Integrated WPML to offer content in multiple languages, catering to a broader audience.

These enhancements have significantly improved Freshpaint’s online presence, facilitating better interaction between artists and art enthusiasts.